Candidates may send resumes and cover letter to terri smith-caronia, HW vice-president, New York advocacy and public policy.

DRAFT: Job Description

Staff: TBD
Title: VP, Advocacy Communications and Marketing
Department: Advocacy Department
Reports To: The President
Date Prepared: October 18, 2013

Core Organizational Values
• Values Housing Works mission and abides by HW policies and procedures
• Exhibits teamwork within the department and other sections of Housing Works to foster positive and productive working relationships
• Showcases exemplary internal and external customer service and can solve customer situations diplomatically, while abiding by all HW policies and procedures

Job Responsibilities

• Developing and executing a communications strategy that promote advocacy messages by providing press releases, media outreach/follow-up, social media campaigning for events and tracking impressions and quality of coverage

• Contributing to and monitor Advocacy’s communication outlets including social media and online marketing (site traffic, newsletter subscribers) channels in an effort to build a community of activists, grow subscriber base; track with reporting

• Report, write and publish original posts, op-eds and action alerts on the Housing Works blog/weekly email newsletter, the AIDS Issues Update and encourage reposting of its content through external outlets

• Supervise, edit and proof other blog writing work provided by interns, freelancers and other HW staff

• Assist in communications and blogs for the Campaign to End AIDS (national grassroots network) and AIDSVote.org (electoral advocacy network)

• Overseeing all online Advocacy content on HW site including developing new strategies to drive traffic and interest

• Fielding project requests from Advocacy team, project management, providing creative copy and assets, developing strategies with Director for Public Relations on Advocacy marketing materials that will effectively communicate Advocacy issues as needed

• Track and report on media impressions, press activity and the success of all events working with the Communications team

• Write community profiles in collaboration with the Advocacy team for use in advocacy and organizing efforts

• Produce compelling photo, video and written content to promote Housing Works services internally and externally

• Act as the liaison between the Advocacy and Marketing and development departments to implement a cohesive, integrated and results driven communications strategy for the Advocacy Department that drives our Mission.

Qualifications/Requirements:

• Understanding of and commitment to aggressive advocacy on HIV/AIDS and homelessness;
• Familiarity with city, state, national and international Advocacy issues
• Ability to communicate using social media and knowledge; ability to build a fan base/audience on social media networks
• Ability to develop and implement a media strategy including press release writing, media relations, pitching, etc.
• Top-level writing, editing, communications and packaging skills
• Ability to carry out culturally competent interviewing
• Ability to work within budget constraints
• Some evening meeting attendance and traveling required.
• Comfort with photography and video tools and/or willingness to learn a plus
• Ability to speak and write Spanish a plus